A lot of the time I see guild recruit spamming forums that might as well say “INSERT TEMPLATE RECRUITMENT POST HERE” for all the originality that they give. It’s always something along the lines of: <Knights of Templar> is now recruiting! Casual, fun guild looking for helpful people who hate drama so much that they kill theater majors on sight. Must be a warm body to bolster our numbers, conversation and participation optional. To entice you, we have the same exact guild features — bank, hall, cloak/tabard/shield/standard/hat/fanny pack — that everyone else does! PST to join!
And really, how could you not want <Knights of Templar> sullying your character’s name by floating like a vulgar statement right below it? How could you not want to join this elite order of obviously casual AND fun folks who aspire to the knightly code of combat?
In all seriousness, about 95% of recruitment messages on forums get views because they already have a following or get lucky that internet users open their thread enough times to have "HOT" next to their title. Most are as forgettable as the guilds they advertise. There may be lots of different flavors of guilds, but there are only two categories: casual and hardcore. And the hardcore folks don’t use just forums to pull in their recruits — you have to hunt them down, sign up to their website, submit and application and blood sample, undergo a lengthy interrogation and a 14-month probation period before being allowed into their hallowed company.
In comparison, most casual guilds don’t care about quality, they want quantity. They have a churn rate of departing guildies that have to be offset with incoming ones, and for your basic level casual guild, the only meaningful aspect to them is that they have a critical mass of bodies to keep chat alive enough so that it doesn’t appear dead (and thus lose even more folks).
Now, there are exceptions in the casual guild market where these groups are not only picky about quality but sometimes go just as far as hardcore guilds in their application process. They might not be above using the chat channel for recruitment messages, but they’re going to try to offer you a reason why they’re better than the others, and to give you a reason to notice them (as you should do in kind when it comes to throwing your name into their hat). I always respect guilds that take the time to (a) have a decent, interesting guild name, (b ) come up with a captivating/funny/different recruitment message, and (c ) have some standards of quality during the application process to weed out players who are leechers, malcontents, immature or non-participatory.
Consider this write up my opportunity to complete a, b, and c.
If I have your attention thus far send me a pm or reply to this thread and we can see if we can grab enough interest from the "Oran Thull" (lol) or the "Original" Knights of Templar to get this show on the road. I leave you with this quote from some guys pretty invested in Crowfall. Thanks!