That's the interesting thing about Crowfall. Not EVERY player has to grind 40+ hours a week to be viable. If everyone chips in resources here and there, the entire guild can be geared out with little effort. In a weekend of solid harvesting 5-10 hardworking people can gear out 20. The other things you mention don't take hours of grinding but are still difficult to accomplish. Imagine if you could convince guild or faction-mates to switch characters or builds with one conversation instead of weeks of back and forth bickering. The social and organizational elements of this game are what set it apart. The people who just want to jump in and "get fights" or do small-scale ganking aren't fully engaging with the game's design.