I would like to know some good tricks to advertise a game project and PR in general, also the recent ugly trend going for mobile platform. Right now, I am building a simulation game for mobile phone with a seasoned programmer; where you basically are running a business. So, as I was designing the certain elements of GUI, I went around similar games to see how they executed the trend formula, where you buy stuff with real money and all that graphic style most of them wear.
It is so annoying how it is so candy and fancy art-wise. Fresh and lively colors, childish mood aka minimalist design.