Browsing around, from what I can tell, a lot of you are:
1. Upset cause you're on the losing end.
2. Defending being on the winning end.
and a lot of you are just
3. Whiny toddlers.
Anytime the word guild is even mentioned in a game, they forge alliances and make enemies. It's just how it goes. Next campaign some of 'em are probably gonna stab each other in the back anyway when there's no reward to work for so the factions will most likely even back out after a few short campaigns. Several of you have legit ideas and arguments which is great, but most of you are just ticked that you're either on the losing end or a guild you figured would help your faction win left for the guild alliances. All over an imaginary golden reward or whatever. Y'all are acting like you're being cheated out of $1,000,000. It's sad.
The problem here really seems to be the guild alliances. Wanna get rid of them? Give the guilds a reason to fight each other. Player individual rewards are great, but top guild rewards would probably take care of that even faster. Granted, we are in pre alpha and there isn't a lot of big, coordinated guilds yet, but you have to look beyond that. Where are we gonna be at launch? New players come in, new guilds, new skillsets, ect.. Get a good number of guilds and competitive players and boom. Faction tier rewards, Guild tier, then player tier. Rewards for teamwork and rewards for solo. The top player isn't necessarily going to be in the top guild, and the top guild may not necessarily be in the top faction. Everyone gets a fair shot.
But seriously, if we're gonna be this insulted over a gold badge, then we need to rethink our life priorities and we're probably just not ready for rewards yet.